Thru sheer coincidence I was crafting the request below while our
discussion on the "art" of simulation spun up. I sent it to three groups: the RePast and NetLogo modelers, and my SFI BusNet ValueNetwork team. Boy, I got a GREAT set of responses and they are still rolling in! I'll stitch them all together into a web page or two shortly. Needless to say, our FRAM discussion stitches in to it as well! Owen Begin forwarded message: > From: Owen Densmore <[hidden email]> > Date: Fri Feb 14, 2003 11:16:34 PM America/Denver > To: [hidden email], > [hidden email] > Subject: [Repast-interest] The "Art" of Modeling > > I'm looking into a consulting job modeling a particular market > (Automotive, for example). The idea is to create a model that is > useful for "decision support", asking "what if" sorts of questions. > > The model would include three types/sets of agents: Market Segments, > Primary Competitors, and Distribution Channels. Market Segments are > sets of customer agents motivated by Price, Brand, Loyalty and other > fairly well quantized parameters. Brand for example is simply market > share percentage, while Loyalty would be a probability for change. > There would be financial elements such as company capitol, assets, > debt etc. > > The questions asked of the model would be based on strategy: following > strategy X, would would our return on investment be. > > My concern is that I'm comfortable with the "plumbing" of modeling .. > RePast/NetLogo, Java, and so on, but I have very little detailed > knowledge of the "art" of modeling deciding on the right set of model > parameters, agents, and interactions and how much detail is needed for > them. > > So my question is: are there good books or papers discussing the "art" > side of modeling? Details on the modeling of markets and so on? > > Owen Densmore 451 Camino Don Miguel Santa Fe, NM 87505 > Work: 505-983-6305 Cell: 505-570-0168 Home: 505-988-3787 > [hidden email] http://backspaces.net/ > > > > ------------------------------------------------------- > This SF.NET email is sponsored by: FREE SSL Guide from Thawte > are you planning your Web Server Security? Click here to get a FREE > Thawte SSL guide and find the answers to all your SSL security issues. > http://ads.sourceforge.net/cgi-bin/redirect.pl?thaw0026en > _______________________________________________ > Repast-interest mailing list > [hidden email] > https://lists.sourceforge.net/lists/listinfo/repast-interest > Work: 505-983-6305 Cell: 505-570-0168 Home: 505-988-3787 [hidden email] http://backspaces.net/ |
I'm not familiar with modeling, but brand as I understand it is not
synonymous with market share. I would think you would want some other parameter(s) to model brand.. Joe Spinden -----Original Message----- From: [hidden email] [mailto:[hidden email]] On Behalf Of Owen Densmore Sent: Sunday, February 16, 2003 12:04 PM To: [hidden email] Subject: [FRIAM] Fwd: [Repast-interest] The "Art" of Modeling Thru sheer coincidence I was crafting the request below while our discussion on the "art" of simulation spun up. I sent it to three groups: the RePast and NetLogo modelers, and my SFI BusNet ValueNetwork team. Boy, I got a GREAT set of responses and they are still rolling in! I'll stitch them all together into a web page or two shortly. Needless to say, our FRAM discussion stitches in to it as well! Owen Begin forwarded message: > From: Owen Densmore <[hidden email]> > Date: Fri Feb 14, 2003 11:16:34 PM America/Denver > To: [hidden email], > [hidden email] > Subject: [Repast-interest] The "Art" of Modeling > > I'm looking into a consulting job modeling a particular market > (Automotive, for example). The idea is to create a model that is > useful for "decision support", asking "what if" sorts of questions. > > The model would include three types/sets of agents: Market Segments, > Primary Competitors, and Distribution Channels. Market Segments are > sets of customer agents motivated by Price, Brand, Loyalty and other > fairly well quantized parameters. Brand for example is simply market > share percentage, while Loyalty would be a probability for change. > There would be financial elements such as company capitol, assets, > debt etc. > > The questions asked of the model would be based on strategy: following > strategy X, would would our return on investment be. > > My concern is that I'm comfortable with the "plumbing" of modeling .. > RePast/NetLogo, Java, and so on, but I have very little detailed > knowledge of the "art" of modeling deciding on the right set of model > parameters, agents, and interactions and how much detail is needed for > them. > > So my question is: are there good books or papers discussing the "art" > side of modeling? Details on the modeling of markets and so on? > > Owen Densmore 451 Camino Don Miguel Santa Fe, NM 87505 > Work: 505-983-6305 Cell: 505-570-0168 Home: 505-988-3787 > [hidden email] http://backspaces.net/ > > > > ------------------------------------------------------- > This SF.NET email is sponsored by: FREE SSL Guide from Thawte > are you planning your Web Server Security? Click here to get a FREE > Thawte SSL guide and find the answers to all your SSL security issues. > http://ads.sourceforge.net/cgi-bin/redirect.pl?thaw0026en > _______________________________________________ > Repast-interest mailing list > [hidden email] > https://lists.sourceforge.net/lists/listinfo/repast-interest > Work: 505-983-6305 Cell: 505-570-0168 Home: 505-988-3787 [hidden email] http://backspaces.net/ ========================================================= FRIAM Complexity Coffee listserv Meets Fridays 9AM @ Museum Hill Cafe Archives, unsubscribe, etc.: http://www.redfish.com/mailman/listinfo/friam_redfish.com |
In reply to this post by Friam mailing list
One element of the craft is that models are situated
within a contract. We know from our experience that the scopes of research contracts are difficult to mange, the people you talk to tend to change from phase to phase, and that your access to data and the quality of the data you do get may change as the contract progresses. Even better, as you begin to model at the beginning of the contract, you probably don't know how all this change will manifest. This is not at all suprising, given that the research effort itself is (perhaps subtly) part of the complex system under study, or, at the very least, is part of an emergent system of how research is done within or outsourced by the client. If the client is asking about strategies or decision support systems upon which the clients' company will be bet, then there will be extra burdens of *proof* on the simulator. It seems, then, that simulation craftsperople require tools that enable their models to evolve as their contractual engagements progress. Further, if the client is hiring you to tell them something they don't know, the tools should have a good auditing facility to keep track of the simulation results vis-a-vis the model versions. To summarize, we need methods and tools that: - facilitate ease of fundamental model changes - facilitate ease of model augmentation - enable auditing of model changes - enable auditing of matches between model variations and simulations and results. Since this all sounds like tremendous fun, we also need the methods and tools to be easy to use and unobtrusive. Recently (well, for awhile now), I've been playing with the notion of annotated models. Annotations take the form of statements about resources. Annotations themselves are resources that may be annotated. Resources (actual ones in the client environment or annotations or sets thereof) are defined as "authorities", so the shape of any given model is the set of authorities that are "believed" by the simulation environment (or groups of researchers) at the time. All resources are represented as URI's, so an XML representation is somewhat "natural". To evade the problems with modifying DTDs and XML Schema, I've been using RDF Schema (http://www.w3c.org/rdf) and looking at some of the associated ontology work at the W3C. The Jena toolkit from HPLabs is a nice Java implementation of an RDF modeler (http://www.hpl.hp.com/semweb). This gives some purchase on the above criteria, though the jury's still out on how this will work out in practice. Carl -----Original Message----- From: [hidden email] [mailto:[hidden email]]On Behalf Of Owen Densmore Sent: Sunday, February 16, 2003 11:04 AM To: [hidden email] Subject: [FRIAM] Fwd: [Repast-interest] The "Art" of Modeling Thru sheer coincidence I was crafting the request below while our discussion on the "art" of simulation spun up. I sent it to three groups: the RePast and NetLogo modelers, and my SFI BusNet ValueNetwork team. Boy, I got a GREAT set of responses and they are still rolling in! I'll stitch them all together into a web page or two shortly. Needless to say, our FRAM discussion stitches in to it as well! Owen Begin forwarded message: > From: Owen Densmore <[hidden email]> > Date: Fri Feb 14, 2003 11:16:34 PM America/Denver > To: [hidden email], > [hidden email] > Subject: [Repast-interest] The "Art" of Modeling > > I'm looking into a consulting job modeling a particular market > (Automotive, for example). The idea is to create a model that is > useful for "decision support", asking "what if" sorts of questions. > > The model would include three types/sets of agents: Market Segments, > Primary Competitors, and Distribution Channels. Market Segments are > sets of customer agents motivated by Price, Brand, Loyalty and other > fairly well quantized parameters. Brand for example is simply market > share percentage, while Loyalty would be a probability for change. > There would be financial elements such as company capitol, assets, > debt etc. > > The questions asked of the model would be based on strategy: following > strategy X, would would our return on investment be. > > My concern is that I'm comfortable with the "plumbing" of modeling .. > RePast/NetLogo, Java, and so on, but I have very little detailed > knowledge of the "art" of modeling deciding on the right set of model > parameters, agents, and interactions and how much detail is needed for > them. > > So my question is: are there good books or papers discussing the "art" > side of modeling? Details on the modeling of markets and so on? > > Owen Densmore 451 Camino Don Miguel Santa Fe, NM 87505 > Work: 505-983-6305 Cell: 505-570-0168 Home: 505-988-3787 > [hidden email] http://backspaces.net/ > > > > ------------------------------------------------------- > This SF.NET email is sponsored by: FREE SSL Guide from Thawte > are you planning your Web Server Security? Click here to get a FREE > Thawte SSL guide and find the answers to all your SSL security issues. > http://ads.sourceforge.net/cgi-bin/redirect.pl?thaw0026en > _______________________________________________ > Repast-interest mailing list > [hidden email] > https://lists.sourceforge.net/lists/listinfo/repast-interest > Work: 505-983-6305 Cell: 505-570-0168 Home: 505-988-3787 [hidden email] http://backspaces.net/ ========================================================= FRIAM Complexity Coffee listserv Meets Fridays 9AM @ Museum Hill Cafe Archives, unsubscribe, etc.: http://www.redfish.com/mailman/listinfo/friam_redfish.com |
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