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And in the category of unintended consequences....

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Tom Johnson

And in the category of unintended consequences....

-----Original Message-----
*Subject:* Oops

Who didn't see this coming? The end of user-created content? Or maybe just
better agency oversight....
*Chevy's 'Make Your Own Tahoe Commercial' idea not exactly going as
planned<http://www.autoblog.com/2006/03/31/chevys-make-your-own-tahoe-commercial-not-exactly-going-as-pl/>
*

<http://www.chevyapprentice.com/?seo=ov>As part of a creative new ad
campaign for the new Tahoe, General Motors has teamed up with Donald
Trump's 'The Apprentice' franchise to create a website that allows
prospectives to make their own commercials online. The website allows
readers to select backgrounds, video shots, and input text in an attempt to
win prizes ranging from a Jackson Hole Getaway to a trip to the Major League
Baseball All-Star Game.

Rather predictably, however, certain surfers have been using the
spot-building website for purposes that don't exactly put Chevrolet's newest
in the best light. Unfortunately, GM's webmeisters appear to be asleep at
the wheel, as we can't imagine these derogatory ads staying up on purpose.

*Check out these for a few examples:
One<http://www.chevyapprentice.com/view.php?country=us&uniqueid=42019b68-10ac-1029-98eb-0013724ff5a7>
Two<http://www.chevyapprentice.com/view.php?country=us&uniqueid=40a895fc-10eb-1029-98eb-0013724ff5a7>
Three<http://www.chevyapprentice.com/view.php?country=us&uniqueid=ed9acefc-1185-1029-98eb-0013724ff5a7>
Four<http://www.chevyapprentice.com/view.php?country=us&uniqueid=2f96c6f2-10b5-1029-98eb-0013724ff5a7>
Five<http://www.chevyapprentice.com/view.php?country=us&uniqueid=8cb46084-11a4-1029-98eb-0013724ff5a7>
Six<http://www.chevyapprentice.com/view.php?country=us&uniqueid=238ee5de-122b-1029-98eb-0013724ff5a7>

[Source: ChevyApprentice.com via
MetaFilter<http://www.metafilter.com/mefi/50539>
]

- tj
==============================================
J. T. Johnson
Institute for Analytic Journalism
www.analyticjournalism.com
505.577.6482(c) 505.473.9646(h)
http://www.jtjohnson.com tom at jtjohnson.com

"You never change things by fighting the existing reality.
To change something, build a new model that makes the
existing model obsolete."
-- Buckminster Fuller
==============================================
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Douglas Roberts-2

And in the category of unintended consequences....

Those are priceless!

On 4/1/06, Tom Johnson <tom at jtjohnson.com> wrote:

>
> -----Original Message-----
> *Subject:* Oops
>
> Who didn't see this coming? The end of user-created content? Or maybe
> just better agency oversight....
> * Chevy's 'Make Your Own Tahoe Commercial' idea not exactly going as
> planned<http://www.autoblog.com/2006/03/31/chevys-make-your-own-tahoe-commercial-not-exactly-going-as-pl/>
> *
>
> <http://www.chevyapprentice.com/?seo=ov>As part of a creative new ad
> campaign for the new Tahoe, General Motors has teamed up with Donald
> Trump's 'The Apprentice' franchise to create a website that allows
> prospectives to make their own commercials online. The website allows
> readers to select backgrounds, video shots, and input text in an attempt to
> win prizes ranging from a Jackson Hole Getaway to a trip to the Major League
> Baseball All-Star Game.
>
> Rather predictably, however, certain surfers have been using the
> spot-building website for purposes that don't exactly put Chevrolet's newest
> in the best light. Unfortunately, GM's webmeisters appear to be asleep at
> the wheel, as we can't imagine these derogatory ads staying up on purpose.
>
> *Check out these for a few examples: One<http://www.chevyapprentice.com/view.php?country=us&uniqueid=42019b68-10ac-1029-98eb-0013724ff5a7>
> Two<http://www.chevyapprentice.com/view.php?country=us&uniqueid=40a895fc-10eb-1029-98eb-0013724ff5a7>
> Three<http://www.chevyapprentice.com/view.php?country=us&uniqueid=ed9acefc-1185-1029-98eb-0013724ff5a7>
> Four<http://www.chevyapprentice.com/view.php?country=us&uniqueid=2f96c6f2-10b5-1029-98eb-0013724ff5a7>
> Five<http://www.chevyapprentice.com/view.php?country=us&uniqueid=8cb46084-11a4-1029-98eb-0013724ff5a7>
> Six<http://www.chevyapprentice.com/view.php?country=us&uniqueid=238ee5de-122b-1029-98eb-0013724ff5a7>
>
> [Source: ChevyApprentice.com via MetaFilter<http://www.metafilter.com/mefi/50539>
> ]
>
> - tj
> ==============================================
> J. T. Johnson
> Institute for Analytic Journalism
> www.analyticjournalism.com
> 505.577.6482(c) 505.473.9646(h)
> http://www.jtjohnson.com tom at jtjohnson.com
>
> "You never change things by fighting the existing reality.
> To change something, build a new model that makes the
> existing model obsolete."
> -- Buckminster Fuller
> ==============================================
>
> ============================================================
> FRIAM Applied Complexity Group listserv
> Meets Fridays 9a-11:30 at cafe at St. John's College
> lectures, archives, unsubscribe, maps at http://www.friam.org
>
>

--
Doug Roberts, RTI International
droberts at rti.org
doug at parrot-farm.net
505-455-7333 - Office
505-670-8195 - Cell
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James Steiner

And in the category of unintended consequences....

In reply to this post by Tom Johnson

The best thing chevy can do is to leave the ads there. If the remove
them, then they look petty and weak. "Oh, big ol' Chevy can't take a
little teasing? Crybaby!" If they tried to make their authoring
software prevent such efforts, it would backfire, blocking both too
much and too little at the same time, making them look stupid, as well
as censor-y and puritanical. So, they made it open, and hopefully
they'll continue to leave the derog ads alone!

~~J

On 4/1/06, Tom Johnson <tom at jtjohnson.com> wrote:

> Subject: Oops
>
>
> Who didn't see this coming? The end of user-created content? Or maybe just better agency oversight....
>
> Chevy's 'Make Your Own Tahoe Commercial' idea not exactly going as planned
>
> As part of a creative new ad campaign for the new Tahoe, General Motors has teamed up with Donald Trump's 'The Apprentice' franchise to create a website that allows prospectives to make their own commercials online. The website allows readers to select backgrounds, video shots, and input text in an attempt to win prizes ranging from a Jackson Hole Getaway to a trip to the Major League Baseball All-Star Game.
>
>
>
> Rather predictably, however, certain surfers have been using the spot-building website for purposes that don't exactly put Chevrolet's newest in the best light. Unfortunately, GM's webmeisters appear to be asleep at the wheel, as we can't imagine these derogatory ads staying up on purpose.
>
> *Check out these for a few examples: One Two Three Four Five Six
>
> [Source: ChevyApprentice.com via MetaFilter]
>
>
> - tj
> ==============================================
> J. T. Johnson
> Institute for Analytic Journalism
> www.analyticjournalism.com
> 505.577.6482(c) 505.473.9646(h)
> http://www.jtjohnson.com tom at jtjohnson.com
>
> "You never change things by fighting the existing reality.
> To change something, build a new model that makes the
> existing model obsolete."
> -- Buckminster Fuller
> ==============================================
> ============================================================
> FRIAM Applied Complexity Group listserv
> Meets Fridays 9a-11:30 at cafe at St. John's College
> lectures, archives, unsubscribe, maps at http://www.friam.org
>
>

--
~~James
_____________________________________
turtlezero.com -- its turtles, all the way down!