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I'm not familiar with modeling, but brand as I understand it is not
synonymous with market share. I would think you would want some other
parameter(s) to model brand..
Joe Spinden
-----Original Message-----
From:
[hidden email] [mailto:
[hidden email]] On Behalf Of
Owen Densmore
Sent: Sunday, February 16, 2003 12:04 PM
To:
[hidden email]
Subject: [FRIAM] Fwd: [Repast-interest] The "Art" of Modeling
Thru sheer coincidence I was crafting the request below while our
discussion on the "art" of simulation spun up. I sent it to three
groups: the RePast and NetLogo modelers, and my SFI BusNet ValueNetwork
team.
Boy, I got a GREAT set of responses and they are still rolling in!
I'll stitch them all together into a web page or two shortly. Needless
to say, our FRAM discussion stitches in to it as well!
Owen
Begin forwarded message:
> From: Owen Densmore <
[hidden email]>
> Date: Fri Feb 14, 2003 11:16:34 PM America/Denver
> To:
[hidden email],
>
[hidden email]
> Subject: [Repast-interest] The "Art" of Modeling
>
> I'm looking into a consulting job modeling a particular market
> (Automotive, for example). The idea is to create a model that is
> useful for "decision support", asking "what if" sorts of questions.
>
> The model would include three types/sets of agents: Market Segments,
> Primary Competitors, and Distribution Channels. Market Segments are
> sets of customer agents motivated by Price, Brand, Loyalty and other
> fairly well quantized parameters. Brand for example is simply market
> share percentage, while Loyalty would be a probability for change.
> There would be financial elements such as company capitol, assets,
> debt etc.
>
> The questions asked of the model would be based on strategy: following
> strategy X, would would our return on investment be.
>
> My concern is that I'm comfortable with the "plumbing" of modeling ..
> RePast/NetLogo, Java, and so on, but I have very little detailed
> knowledge of the "art" of modeling deciding on the right set of model
> parameters, agents, and interactions and how much detail is needed for
> them.
>
> So my question is: are there good books or papers discussing the "art"
> side of modeling? Details on the modeling of markets and so on?
>
> Owen Densmore 451 Camino Don Miguel Santa Fe, NM 87505
> Work: 505-983-6305 Cell: 505-570-0168 Home: 505-988-3787
>
[hidden email] http://backspaces.net/>
>
>
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Owen Densmore 451 Camino Don Miguel Santa Fe, NM 87505
Work: 505-983-6305 Cell: 505-570-0168 Home: 505-988-3787
[hidden email] http://backspaces.net/=========================================================
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