Technology Push

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Technology Push

Jack Stafurik
"Technology Push" and "Demand Pull" are both necessary for a successful
technology start-up. An analogy is to a stool, in which these are legs,
along with "Finance" and "Management/personnel". Which is the most important
leg? It's whichever one is missing or broken. All have to be there and
healthy if the start-up is going to stand.

There is a definitional issue when you talk about innovations: what
precisely is an innovation? My own definition is that an innovation is a
non-obvious solution or improvement. These can be divided into major and
minor innovations. I think most minor innovations are "demand pull", e.g. an
engineer developing technology to reduce the production cost of an existing
item. Major innovations, which I think result in major improvements or which
give users significant new capabilities, seem to be more technology driven,
at least initially. Examples would include PCs and RFID. Often, they come
from outside the user sector and require major changes in how users operate.
Thus, they require a lot of "missionary work" and money to get going.