I had the pleasure of doing some extensive planning work for
sixdegrees. Although that's not to say their demise was my doing.
Classic case of timing being everything: they reached unprecedented
subscription and usage levels, but at that point no one knew how to
monetize it. And that's despite a sale to what was then called Fox
Interactive (which also went down smoking before MySpace was a glint
in Rupert Murdoch's eye; timing, timing, timing...)
BTW, perhaps more importantly, I think they also invented viral
marketing, because that's how they reached those levels and I don't
think anyone else was doing it at the time.
db
dba | David Breecker Associates, Inc.
Santa Fe: 505-690-2335
Abiquiu: 505-685-4891
www.BreeckerAssociates.com
On May 28, 2008, at 10:00 AM, friam-request at redfish.com wrote:
> Who remembers sixdegrees
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