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Shooting Yourself In the Foot, 21st Century Style - Slashdot

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Owen Densmore

Shooting Yourself In the Foot, 21st Century Style - Slashdot

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Kinda cute:
http://politics.slashdot.org/story/13/03/05/1334213/shooting-yourself-in-the-foot-21st-century-style

-- Owen

quote:

"Right now there's an election happening in British Columbia. A desperate government is flooding Facebook with "Sponsored Post" spam (example) extolling the wonderful things that they plan to do if re-elected. There's one problem though. Every one of these posts is followed by hundreds of extremely negative comments added by people who either dislike the party in question, or Facebook spam in general. Desperate moderators are trying to control the 'discussion,' but seem to have no hope of doing so. What was thought to be a cool marketing tool has turned into a public relations disaster. Is this the worst use of social media in an election?"

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Douglas Roberts-2

Re: Shooting Yourself In the Foot, 21st Century Style - Slashdot

I friended Newegg.com on Facebook so that I could tell them (and about 4,000 other people) what I thought about their decision to not let me return a defective refurbished laptop I had purchased from them. Their rationale: I had invalidated the warranty on the machine by installing Linux on it.

The next day I got a phone call (!) from a Newegg manager apologizing and offering to RMA the latop, with free return shipping.

Social media advertising works two ways.

--Doug

On Tue, Mar 5, 2013 at 9:41 AM, Owen Densmore <[hidden email]> wrote:

Kinda cute:
http://politics.slashdot.org/story/13/03/05/1334213/shooting-yourself-in-the-foot-21st-century-style

-- Owen

quote:
"Right now there's an election happening in British Columbia. A desperate government is flooding Facebook with "Sponsored Post" spam (example) extolling the wonderful things that they plan to do if re-elected. There's one problem though. Every one of these posts is followed by hundreds of extremely negative comments added by people who either dislike the party in question, or Facebook spam in general. Desperate moderators are trying to control the 'discussion,' but seem to have no hope of doing so. What was thought to be a cool marketing tool has turned into a public relations disaster. Is this the worst use of social media in an election?"

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
to unsubscribe http://redfish.com/mailman/listinfo/friam_redfish.com

Doug Roberts
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