LOTAME » PRIVACY CENTER » LOTAME PREFERENCE MANAGER

[Owen Densmore]

I just listened to an interesting show on To The Point (NPR)

    http://www.kcrw.com/news/programs/tp/tp111125is_there_such_a_thin

on how your browsing data is used to target ads on the sites you visit.

One company, LotAMe, was on the show and mentioned that your profiles are available on-line and you can edit them or opt out completely.

    http://www.lotame.com/privacy-center/preferences/

There are folks buying bulk data for this sort of thing, often from Amazon, Google, Facebook etc.  Google's "dashboard" for your profile is here:

    https://www.google.com/dashboard/

I plan to look into more of these publicly available profiles, but thought I'd pass this info on, and hear from you about your experiences and interest.

   -- Owen

PS: There is a "labeling" policy starting to be developed which will have a simbol (like the recycling or toxic waste one, very easy to identify) which will let you "trace route" the add, finding out how they targeted you, and what the profile looks like so you can opt out.

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[Owen Densmore]

So the question is: just opt out of everything?  I'm not sure .. transparency is more important to me than the ads, and seeing the ads and the (soon I hope) indicator might keep me aware and better educated.

I use AdBlock on most sites, and Minimalist on Gmail, so I miss a lot of ads.  But the ones I do see are really spooky accurate.  For example, I bought a shirt from Territory Ahead, and decided to subscribe to their "deal days" newsletter, often quite a savings.  *Immediately* I saw TA ads on the few pages AdBlock let through.

I'm glad Chrome and other browsers have Incognito mode, lets me see the wild, wild, web!

   -- Owen

On Mon, Nov 28, 2011 at 8:53 AM, innisro <[hidden email]> wrote:

Here's the more extensive list of opt-outs including Lotame...

http://www.networkadvertising.org/managing/opt_out.asp

and the permanent opt-out plugin from Google...

http://www.google.com/ads/preferences/html/intl/en/plugin/

both links from the rather verbose Google privacy page: http://www.google.com/privacy/ads/

And, if you are curious and want to view or opt-out of the 700 or more 'service bugs' that are placed onto webpages, Ghostery http://www.ghostery.com/ is an excellent plug-in/extension. It briefly lists which bugs are getting blocked on the page you are viewing, and gives you more information about the companies if you want to learn more. 

Enjoy?

Robert I

On Sun, Nov 27, 2011 at 6:14 PM, Owen Densmore <[hidden email]> wrote:

I just listened to an interesting show on To The Point (NPR)

    http://www.kcrw.com/news/programs/tp/tp111125is_there_such_a_thin

on how your browsing data is used to target ads on the sites you visit.

One company, LotAMe, was on the show and mentioned that your profiles are available on-line and you can edit them or opt out completely.

    http://www.lotame.com/privacy-center/preferences/

There are folks buying bulk data for this sort of thing, often from Amazon, Google, Facebook etc.  Google's "dashboard" for your profile is here:

    https://www.google.com/dashboard/

I plan to look into more of these publicly available profiles, but thought I'd pass this info on, and hear from you about your experiences and interest.

   -- Owen

PS: There is a "labeling" policy starting to be developed which will have a simbol (like the recycling or toxic waste one, very easy to identify) which will let you "trace route" the add, finding out how they targeted you, and what the profile looks like so you can opt out.

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============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org