Intel Launches a Digg to Rate Software Startups
By Bryan Gardiner 10.08.07 | 9:00 PM
Wired Online
http://www.wired.com/techbiz/startups/news/2007/10/intel_coolswIntel is asking for your help to find the next Google.
In an effort to stay on top of the latest software trends and cool new
startups, Intel on Monday made public a Digg-like voting site called CoolSW,
for "cool software." The site will tap the geek public for the most
promising new software companies worldwide.
http://coolsw.intel.com/"If you look at the great successes in software that have happened in the
last few years, the so-called experts were very often wrong," says Steve
Santamaria, director of Intel's software outreach group. "We ultimately have
high hopes that the wisdom of crowds will find those long-tail independent
software developers."
The CoolSW site joins a growing list of hive-mind projects looking for the
next big thing.
Book publisher Simon & Schuster in June partnered with MediaPredict, which
uses the "collective judgment" of readers to evaluate book proposals. And
Dell's IdeaStorm uses features of social networks to solicit ideas for
products and improvements.
http://mediapredict.com/http://www.dellideastorm.com/At CoolSW, users can post information about new software companies that
pique their interest, which the rest of the community then votes on. Just
like Digg, companies that receive the most votes get pushed to the site's
front page, which highlights what community members consider hot. Intel's
not divulging its "secret sauce," or how the company plans to track such
companies and what it might do with those that garner the most
recommendations.
Santamaria says Intel hopes to learn about independent software developers
early and identify promising entrepreneurs. Intel Capital, Intel's
investment division and one of the world's largest investors in companies,
could also participate in the process, he says.
Currently, CoolSW's front page features a web service that automatically
converts floor plans into 3-D buildings in Google Earth, as well as software
that creates concert schedules based on artists in your iTunes library.
The CoolSW site started as an internal project used by company employees to
call attention to their favorite software startups. Intel decided to put a
public face on the site in the hope of garnering even more recommendations
and expanding its global gaze.
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