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Handling Your QR Code Marketing Successfully | Share on LinkedIn

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Owen Densmore

Handling Your QR Code Marketing Successfully | Share on LinkedIn

Administrator

Eric: I noticed your LinkedIn share on QR (Quick Response) codes: http://goo.gl/PfdZ7 .. the square "bar codes" that have become so popular.

http://en.wikipedia.org/wiki/QR_code

I just wondered if there was a back-story .. how you might use them. /. has a recent post on the "death of the business card", mentioning that personal QR codes are getting used for "social networking: http://goo.gl/UEmTM

All: are any of us using them? If so how? If not, are you thinking about it?

Apparently people want them on their business cards too, so they can scan them once home. Bump is apparently pretty widely used, 77 million! http://bu.mp/ but I'm not sure if I want them to have my info.

-- Owen

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Robert J. Cordingley

Re: Handling Your QR Code Marketing Successfully | Share on LinkedIn

We (the Santa Fe Go Club) are using a QR code on our tournament flyers to allow folks to immediately access the online registration system. One of our players (thanks Cody) was able to make a generator that used go stones:

GoClubsOnline

It codes the URL http://goclubs.org. (Note: it is not a legal board position - not even close - and rather larger than our normal 19x19 boards.)
Robert C

On 3/17/12 10:36 AM, Owen Densmore wrote:

Eric: I noticed your LinkedIn share on QR (Quick Response) codes: http://goo.gl/PfdZ7 .. the square "bar codes" that have become so popular.

http://en.wikipedia.org/wiki/QR_code

I just wondered if there was a back-story .. how you might use them. /. has a recent post on the "death of the business card", mentioning that personal QR codes are getting used for "social networking: http://goo.gl/UEmTM

All: are any of us using them? If so how? If not, are you thinking about it?

Apparently people want them on their business cards too, so they can scan them once home. Bump is apparently pretty widely used, 77 million! http://bu.mp/ but I'm not sure if I want them to have my info.

-- Owen
============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

Russ Abbott

Re: Handling Your QR Code Marketing Successfully | Share on LinkedIn

Terrific QR image!

-- Russ Abbott
_____________________________________________

Professor, Computer Science
California State University, Los Angeles

Google voice: 747-999-5105

Google+: https://plus.google.com/114865618166480775623/

vita: http://sites.google.com/site/russabbott/
_____________________________________________

On Sat, Mar 17, 2012 at 12:43 PM, Robert J. Cordingley <[hidden email]> wrote:

We (the Santa Fe Go Club) are using a QR code on our tournament flyers to allow folks to immediately access the online registration system. One of our players (thanks Cody) was able to make a generator that used go stones:

It codes the URL http://goclubs.org. (Note: it is not a legal board position - not even close - and rather larger than our normal 19x19 boards.)
Robert C

On 3/17/12 10:36 AM, Owen Densmore wrote:
Eric: I noticed your LinkedIn share on QR (Quick Response) codes: http://goo.gl/PfdZ7 .. the square "bar codes" that have become so popular.

http://en.wikipedia.org/wiki/QR_code

I just wondered if there was a back-story .. how you might use them. /. has a recent post on the "death of the business card", mentioning that personal QR codes are getting used for "social networking: http://goo.gl/UEmTM

All: are any of us using them? If so how? If not, are you thinking about it?

Apparently people want them on their business cards too, so they can scan them once home. Bump is apparently pretty widely used, 77 million! http://bu.mp/ but I'm not sure if I want them to have my info.

-- Owen
============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org
============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

Victoria Hughes

Re: Handling Your QR Code Marketing Successfully

In reply to this post by Owen Densmore

I used them last year in a show of my jewelry: each necklace had a descriptive tag with price, length, etc, and a QR code that took you to a page on my site where you could read the background story on the inspiration behind the piece, see photos of it worn, and purchase it through Paypal.

Was a fair amount of work to pull that together with everything else I did for the show, and no one contacted me through them. However I've been committed to introducing QR codes to an arts milieu and glad I did it.

I have also used them on business cards from time to time.

The 'coolness' factor I've apparently gained has outweighed peoples' actual usage, but that's okay, there's a learning / access curve going on.

Philosophically, I get a kick out of them.

Tory Hughes

unusual objects and unique adornments

www.toryhughes.com

www.toryhughes-galleryshop.com

On Mar 17, 2012, at 10:36 AM, Owen Densmore wrote:

Eric: I noticed your LinkedIn share on QR (Quick Response) codes: http://goo.gl/PfdZ7 .. the square "bar codes" that have become so popular.

http://en.wikipedia.org/wiki/QR_code
I just wondered if there was a back-story .. how you might use them. /. has a recent post on the "death of the business card", mentioning that personal QR codes are getting used for "social networking: http://goo.gl/UEmTM

All: are any of us using them? If so how? If not, are you thinking about it?

Apparently people want them on their business cards too, so they can scan them once home. Bump is apparently pretty widely used, 77 million! http://bu.mp/ but I'm not sure if I want them to have my info.

-- Owen
============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

Arlo Barnes

Re: Handling Your QR Code Marketing Successfully

I have seen artistic modifications to QR codes - things like the Go board, but also different colourations across a code, and even logos obscuring parts of the center (not sure how that works, I guess there is a lot of redundancy?)
I think the most interesting was a QR cookie (I shall endeavor to find pictures).

-Arlo James Barnes

Russ Abbott

Re: Handling Your QR Code Marketing Successfully

Neat idea. Here are some images that actually scan. I found them with a simple search for "QR Code" on Google images. The site linked to was on page 8.

-- Russ

On Sun, Mar 18, 2012 at 2:08 PM, Arlo Barnes <[hidden email]> wrote:

I have seen artistic modifications to QR codes - things like the Go board, but also different colourations across a code, and even logos obscuring parts of the center (not sure how that works, I guess there is a lot of redundancy?)
I think the most interesting was a QR cookie (I shall endeavor to find pictures).
-Arlo James Barnes

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

Tom Carter

Re: Handling Your QR Code Marketing Successfully

All --

There is a QR code on the front page of this . . . QR codes are reasonably redundant, so you can just plop whatever you want in the middle (as long as you don't obliterate too much), and it will generally still work . . .

http://csustan.csustan.edu/~tom/Lecture-Notes/Nonlinear-Systems/Nonlinear-Systems.pdf

(these are in progress lecture notes for a class I teach . . .)

Thanks . . .

Tom Carter

On Mar 18, 2012, at 5:18 PM, Russ Abbott wrote:

Neat idea. Here are some images that actually scan. I found them with a simple search for "QR Code" on Google images. The site linked to was on page 8.

-- Russ

On Sun, Mar 18, 2012 at 2:08 PM, Arlo Barnes <[hidden email]> wrote:

I have seen artistic modifications to QR codes - things like the Go board, but also different colourations across a code, and even logos obscuring parts of the center (not sure how that works, I guess there is a lot of redundancy?)
I think the most interesting was a QR cookie (I shall endeavor to find pictures).
-Arlo James Barnes

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

Owen Densmore

Re: Handling Your QR Code Marketing Successfully

Administrator

Are you turning this into a book? Looks great! Please let us know if/when you update it.

(BTW, CSSS this year?)

-- Owen

On Sun, Mar 18, 2012 at 8:05 PM, Tom Carter <[hidden email]> wrote:

All --

There is a QR code on the front page of this . . . QR codes are reasonably redundant, so you can just plop whatever you want in the middle (as long as you don't obliterate too much), and it will generally still work . . .

http://csustan.csustan.edu/~tom/Lecture-Notes/Nonlinear-Systems/Nonlinear-Systems.pdf

(these are in progress lecture notes for a class I teach . . .)

Thanks . . .

Tom Carter

On Mar 18, 2012, at 5:18 PM, Russ Abbott wrote:

Neat idea. Here are some images that actually scan. I found them with a simple search for "QR Code" on Google images. The site linked to was on page 8.

-- Russ

On Sun, Mar 18, 2012 at 2:08 PM, Arlo Barnes <[hidden email]> wrote:

I have seen artistic modifications to QR codes - things like the Go board, but also different colourations across a code, and even logos obscuring parts of the center (not sure how that works, I guess there is a lot of redundancy?)
I think the most interesting was a QR cookie (I shall endeavor to find pictures).
-Arlo James Barnes

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

rin

Re: Handling Your QR Code Marketing Successfully

Came across this a few weeks about exploiting QR codes. Somewhat entertaining cat and mouse story and something to be aware of when scanning them with your phone...

http://th3j35t3r.wordpress.com/2012/03/09/curiosity-pwned-the-cat/

-Robert Innis

On Sun, Mar 18, 2012 at 9:21 PM, Owen Densmore <[hidden email]> wrote:

Are you turning this into a book? Looks great! Please let us know if/when you update it.

(BTW, CSSS this year?)

-- Owen

On Sun, Mar 18, 2012 at 8:05 PM, Tom Carter <[hidden email]> wrote:

All --

There is a QR code on the front page of this . . . QR codes are reasonably redundant, so you can just plop whatever you want in the middle (as long as you don't obliterate too much), and it will generally still work . . .

http://csustan.csustan.edu/~tom/Lecture-Notes/Nonlinear-Systems/Nonlinear-Systems.pdf

(these are in progress lecture notes for a class I teach . . .)

Thanks . . .

Tom Carter

On Mar 18, 2012, at 5:18 PM, Russ Abbott wrote:

Neat idea. Here are some images that actually scan. I found them with a simple search for "QR Code" on Google images. The site linked to was on page 8.

-- Russ

On Sun, Mar 18, 2012 at 2:08 PM, Arlo Barnes <[hidden email]> wrote:

I have seen artistic modifications to QR codes - things like the Go board, but also different colourations across a code, and even logos obscuring parts of the center (not sure how that works, I guess there is a lot of redundancy?)
I think the most interesting was a QR cookie (I shall endeavor to find pictures).
-Arlo James Barnes

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

Parks, Raymond

Re: [EXTERNAL] Re: Handling Your QR Code Marketing Successfully

As a professional bad guy, I like QR codes as a way to pwn your phone.

On Mar 19, 2012, at 5:09 PM, rin wrote:

Came across this a few weeks about exploiting QR codes. Somewhat entertaining cat and mouse story and something to be aware of when scanning them with your phone...

http://th3j35t3r.wordpress.com/2012/03/09/curiosity-pwned-the-cat/

-Robert Innis

On Sun, Mar 18, 2012 at 9:21 PM, Owen Densmore <[hidden email]> wrote:

Are you turning this into a book? Looks great! Please let us know if/when you update it.

(BTW, CSSS this year?)

-- Owen

On Sun, Mar 18, 2012 at 8:05 PM, Tom Carter <[hidden email]> wrote:

All --

There is a QR code on the front page of this . . . QR codes are reasonably redundant, so you can just plop whatever you want in the middle (as long as you don't obliterate too much), and it will generally still work . . .

http://csustan.csustan.edu/~tom/Lecture-Notes/Nonlinear-Systems/Nonlinear-Systems.pdf

(these are in progress lecture notes for a class I teach . . .)

Thanks . . .

Tom Carter

On Mar 18, 2012, at 5:18 PM, Russ Abbott wrote:

Neat idea. Here are some images that actually scan. I found them with a simple search for "QR Code" on Google images. The site linked to was on page 8.

-- Russ

On Sun, Mar 18, 2012 at 2:08 PM, Arlo Barnes <[hidden email]> wrote:

I have seen artistic modifications to QR codes - things like the Go board, but also different colourations across a code, and even logos obscuring parts of the center (not sure how that works, I guess there is a lot of redundancy?)
I think the most interesting was a QR cookie (I shall endeavor to find pictures).
-Arlo James Barnes

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

Ray Parks

Consilient Heuristician/IDART Program Manager

V: 505-844-4024 M: 505-238-9359 P: 505-951-6084

NIPR: [hidden email]

SIPR: [hidden email] (send NIPR reminder)

JWICS: [hidden email] (send NIPR reminder)

Owen Densmore

Re: [EXTERNAL] Re: Handling Your QR Code Marketing Successfully

Administrator

On Tue, Mar 20, 2012 at 8:48 AM, Parks, Raymond <[hidden email]> wrote:

As a professional bad guy, I like QR codes as a way to pwn your phone.

OK, please (once again!) help us out here. What are the key threats?

The wikipedia QR page included a very brief paragraph on risks:

http://en.wikipedia.org/wiki/QR_code#Risks

It seems the main "attack" is to encode a url that takes the user to a malicious site. Because the url is not human readable, the user can easily be fooled. But is that any worse than url shorteners, which render the above url to: http://goo.gl/t4FQV for example? It could easily lead me to a malicious site too.

The chief access to reading the QR codes is the "app" on your phone. If that is non-malware itself, then the bad guy has to exploit weaknesses in the scanner such as running code which may have access to the device's GPS, camera, phone, contacts etc. So I guess its pretty important to make sure the scanner is safe.

-- Owen

Parks, Raymond

Re: [EXTERNAL] Re: Handling Your QR Code Marketing Successfully

You've basically hit it on the head. The scanner is one possible attack vector - and there are a number of standard scanners. The scanner will pass the URL on to a browser and, again, there are number of standard ones. Once the malware gets resident on the phone, either covertly or by asking politely, it can then do all the usual bad things. One of the interesting aspects of an app download is that it can have no permissions yet exfiltrate information by asking other apps which have the permissions to do all the work.

On Mar 20, 2012, at 10:32 AM, Owen Densmore wrote:

On Tue, Mar 20, 2012 at 8:48 AM, Parks, Raymond <[hidden email]> wrote:

As a professional bad guy, I like QR codes as a way to pwn your phone.

OK, please (once again!) help us out here. What are the key threats?

The wikipedia QR page included a very brief paragraph on risks:

http://en.wikipedia.org/wiki/QR_code#Risks

It seems the main "attack" is to encode a url that takes the user to a malicious site. Because the url is not human readable, the user can easily be fooled. But is that any worse than url shorteners, which render the above url to: http://goo.gl/t4FQV for example? It could easily lead me to a malicious site too.

The chief access to reading the QR codes is the "app" on your phone. If that is non-malware itself, then the bad guy has to exploit weaknesses in the scanner such as running code which may have access to the device's GPS, camera, phone, contacts etc. So I guess its pretty important to make sure the scanner is safe.

-- Owen

============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

Ray Parks

Consilient Heuristician/IDART Program Manager

V: 505-844-4024 M: 505-238-9359 P: 505-951-6084

NIPR: [hidden email]

SIPR: [hidden email] (send NIPR reminder)

JWICS: [hidden email] (send NIPR reminder)