Perhaps it is called larding because it is a more acceptable version of spam? Although the only similarities are that both are content one might not read (then again, one might). See
bacn.
-Arlo James Barnes
PostScript: For a relatively SFW (though as we all know, little on the web is actually advisable to view at work) discussion of the
other definition of fluffing, see
The Proof is in the Popcorn.
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