Welcome | sugru | Hack Things Better Wow. New product meant for fixing things, and highly versatile for artists, engineers, inventors and all of us. Malleable silicone rubber material with waterproof, adhesive and heat-resistant qualities, it sets at room temperature. First run of 3,000 packets sold out in 16 hours. Waiting for the next run to come to market. Watch the video then click on the blog to some ways people are using it. Order it. Wait for your order. And meanwhile practice talking with that lilt, okay? Thanks. - ----------------------------------- TORY HUGHES Tory Hughes website ------------------------------------ ============================================================ FRIAM Applied Complexity Group listserv Meets Fridays 9a-11:30 at cafe at St. John's College lectures, archives, unsubscribe, maps at http://www.friam.org |
Seems to be an over-hyped silicone 1-component variant of something we've been using for years -
http://www.youtube.com/watch?v=YXj7tl0--7g (I use http://google.co.in .. so this is what it threw up when I searched for "magic putty") On second thoughts its probably 2 component deriving that 2nd something on being exposed to air. On Sun, May 9, 2010 at 5:19 AM, Victoria Hughes <[hidden email]> wrote:
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Whatever it is, the marketing looks very slick....1) target "early adopters" (hackers), 2) liberal use of social networking tools (twitter, blogs, youtube), 3) create scarcity (first batch all sold out...register to be notified).
If they are half the materials geniuses that they are marketing geniuses....
On 10 May 2010 03:48, sarbajit roy <[hidden email]> wrote: Seems to be an over-hyped silicone 1-component variant of something we've been using for years - -- Saul Caganoff Enterprise IT Architect Mobile: +61 410 430 809 LinkedIn: http://www.linkedin.com/in/scaganoff ============================================================ FRIAM Applied Complexity Group listserv Meets Fridays 9a-11:30 at cafe at St. John's College lectures, archives, unsubscribe, maps at http://www.friam.org |
Yup.
Useful lessons. Tory On May 9, 2010, at 4:51 PM, Saul Caganoff wrote: Whatever it is, the marketing looks very slick....1) target "early adopters" (hackers), 2) liberal use of social networking tools (twitter, blogs, youtube), 3) create scarcity (first batch all sold out...register to be notified). ----------------------------------- TORY HUGHES Tory Hughes website ------------------------------------ ============================================================ FRIAM Applied Complexity Group listserv Meets Fridays 9a-11:30 at cafe at St. John's College lectures, archives, unsubscribe, maps at http://www.friam.org |
I'm a mechanical engineer with clients who make huge quantities of such mixes onbgiant kneaders (for example the flubbery mass at the center of golf balls). After seeing pictures of their equipment / manufacturing processes on their blog, the Sugru ladies appear to be a
tiny unit making a product which is taken for granted in industrial applications. Good PR using new media techniques. But the next cellotape it isn't. It reminded me of Romy (or was it Michelle ?) who claimed to have invented Post-Its. Or those ladies in England who manufacture the "Real Thing" http://www.guardian.co.uk/lifeandstyle/2006/jul/28/foodanddrink.shopping On Mon, May 10, 2010 at 5:12 AM, Victoria Hughes <[hidden email]> wrote:
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Hey Sarbajit et al
All that is true. What I am interested in, however, are its applications in my media. Practical hands-on usefulness for a wide range of situations. Those applications are now possible for a wide audience of people who make things > because the marketing connected - info about a previously inaccessible material - access to the material in a form we can use easily - a group that is hungry for new materials like this - a social package that makes getting it, using it, and passing ideas and techniques around easy. Nothing is said one way or the other about the earthshaking newness of the material itself. Humans don't tend to invent totally unknown things, they tend to advance / expand / enhance known things into unknown areas or applications. Some true invention or creativity occurs but in general, innovation means just that: a new form enters. I still like this stuff. I remain excited about what I, with my background and goals, can do with it. Glad to have your input. What other materials are you around, that are not in a form the average person can use? My primary material is PVC, in a form that is non-toxic, very versatile, low-temperature cure, extremely customizeable, and now used around the world. What else do you have over there? The material inside golf balls is a tantalizing notion. Got any you can mail me and I can use in an inexpensive, non-toxic, non-industrial setting? Thanks- Tory On May 10, 2010, at 7:40 AM, sarbajit roy wrote: I'm a mechanical engineer with clients who make huge quantities of such mixes onbgiant kneaders (for example the flubbery mass at the center of golf balls). After seeing pictures of their equipment / manufacturing processes on their blog, the Sugru ladies appear to be a ----------------------------------- TORY HUGHES Tory Hughes website ------------------------------------ ============================================================ FRIAM Applied Complexity Group listserv Meets Fridays 9a-11:30 at cafe at St. John's College lectures, archives, unsubscribe, maps at http://www.friam.org |
I also like this stuff. http://www.solarcomposites.com It would be nice to have a less obnoxious-to-work-with substitute for the epoxy that could take repeated impacts without breaking down. Maybe the sugru stuff or some variant that could start out a little runnier? Carl On 5/10/10 10:12 AM, Victoria Hughes wrote: Hey Sarbajit et al ============================================================ FRIAM Applied Complexity Group listserv Meets Fridays 9a-11:30 at cafe at St. John's College lectures, archives, unsubscribe, maps at http://www.friam.org |
Excellent. Great lead, thanks Carl!
I like that the company was developed by a woman in art school. Nice blend of art, science and technology. ... Will pursue some work with them and let you all know if something interesting arises. Tory On May 10, 2010, at 12:10 PM, Carl Tollander wrote:
----------------------------------- TORY HUGHES Tory Hughes website ------------------------------------ ============================================================ FRIAM Applied Complexity Group listserv Meets Fridays 9a-11:30 at cafe at St. John's College lectures, archives, unsubscribe, maps at http://www.friam.org |
In reply to this post by Victoria Hughes
Tory, Carl,
One of the great delights of this list is that I can, from time to time, find myself in the midst of a conversation concerning which I don't have a clue what we are talking about.
I wouldnt have it any other way.
n
Nicholas S. Thompson
Emeritus Professor of Psychology and Ethology,
Clark University ([hidden email])
http://www.cusf.org [City University of Santa Fe]
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