EASA Media Anthropology Network - E-Seminar Series

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EASA Media Anthropology Network - E-Seminar Series

Tom Johnson
Friends:

A number of papers of interest at this, the Media Anthropology, site.  The paper below, aka Cyborganic, might have special interest to the Santa Fe Complex crowd.
http://www.media-anthropology.net/index.php/e-seminars

E-seminar 33
21 June-6 July 2010. Jenny Cool (University of Southern California): The mutual co-construction of online and onground in Cyborganic: making an ethnography of networked social media speak to challenges of the posthuman. (PDF, 700 KB)
Abstract
Comments: Antoni Roig Telo (Open University of Catalonia)
http://www.media-anthropology.net/index.php/e-seminars

Abstract

Cyborganic, the subject of this study, was a San Francisco community
whose members brought Wired magazine online, launched Hotwired; led the
open source Apache project; and staffed and started dozens of Internet
enterprises-from Craig's List to Organic Online-during the first decade
of the Web's growth as a popular platform (1993-2003).  The imaginaries,
practices, and genres of networked social media developed in this group
figured in the initial development of Web publishing and prefigured
contemporary phenomena such as Facebook and a host of other media
collectively known as "Web 2.0."  While my ethnography examines the
symbiosis of online and face-to-face sociality in the growth of Web
publishing, this paper focuses on that symbiosis at a more micro-level,
looking at specific forms and practices of networked social media in
Cyborganic that have become predominant on the contemporary U.S
Internet. Anthropologists have challenged the assumed "isomorphism
between space, place, and culture" (Gupta and Ferguson 1992: 34) and
have theorized "technological infrastructures as sites for the
production of locality" without a necessarily geographic referent (Ito
1999:2). Despite this decoupling and the tendency to associate online
sociality with fragmentation and dematerialization, my Cyborganic study
demonstrates that the intermediation of online and onground can work to
consolidate and extend, rather than attenuate, affiliations based on
place and embodiment that anthropologists have long seen as defining
sources of identity and cultural difference.

-tom johnson
Inst. for Analytic Journalism

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