Crowd sourcing, KM and innovation

[Tom Johnson]

FRIAM lister Randy Burge (Albuquerque) conducted a most interesting
interview with Alpheus
Bingham<http://www.innocentive.com/about/bios.html#bingham>about
driving institutional and intellectual change at Eli Lilly.  Check it
out at:
http://zero.newassignment.net/filed/innocentive_crowdsourcing_diversity

(My apologies if this has already been posted.  If so, the tree fell in the
forest and I didn't hear it.) What starts with the crowd ends in research
and development Randy Burge interviews Alpheus Bingham, co-founder of
Innocentive, via telephone on May18th-tj
--
==========================================
J. T. Johnson
Institute for Analytic Journalism -- Santa Fe, NM USA
www.analyticjournalism.com
505.577.6482(c)                                 505.473.9646(h)
http://www.jtjohnson.com                 tom at jtjohnson.us

"You never change things by fighting the existing reality.
To change something, build a new model that makes the
existing model obsolete."
                                                   -- Buckminster Fuller
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[Randy Burge-2]

Tom,

Thanks for the mention of the interview with Alph. It was a fun exercise.
Plus, I was able to showcase SFI a bit with Alph which likely would not have
been a focus if someone else had done the interview. They edited out a good
bit of our banter about the Institute and complex adaptive systems to
shorten the long interview.

Randy

----

The interview also ran online in the headline section of Wired.com last
Friday as part of Wired?s series all last week of the best 12 articles and
interviews on ?crowdsourcing? to come out of the AssignmentZero project.

Frankly though, the link you provided to AssignmentZero.com, the origin of
the effort, is a better link and easier to read.
http://zero.newassignment.net/filed/innocentive_crowdsourcing_diversity

Some of the FRIAMers know Alph from his workings at Lilly and SFI Business
Network. Innocentive/Lilly was influenced in a real world way by the
complexity thinking in the region...seeing things in new ways.

For example, Steve Guerin demonstrates an excellent example of a
visualization tool he and others worked on at Bios for Alph at Lilly --
developed for evaluating pharma R&D project investments as I recall.

Jeff Howe, the godfather of crowdsourcing at Wired Magazine, gave the
Innocentive interview his ?best of show.?
www.wired.com/techbiz/media/news/2007/07/assignment_zero_final (third page):

> ... In my rough count, at least 60 of the 80 interviews would stand up to
        professional scrutiny, which is to say the interviewer was
well-informed,
        asked challenging questions and managed to elicit interesting (and
        occasionally fascinating) commentary from his or her subject. The
gems are
        too numerous to mention, but a few standouts include Randy Burge?s
interview
        with Innocentive co-founder Alpheus Bingham and J. Jack Unrau?s
inteview
        with crowdsourcing scholar Karim Lakhani. But these are the tip of
the
        iceberg.

        What the interviews make clear is that contributors volunteered to
tackle
        subjects about which they were passionate and knowledgeable. In this
they
        held a considerable advantage over professionals, who often must
complete
        interviews with little time (or inclination) for advance research.

Info on crowdsourcing by Jeff Howe, the Wired writer who coined the term:
http://www.wired.com/wired/archive/14.06/crowds.html
http://www.wired.com/wired/archive/14.06/look.html

Jeff is writing a book on crowdsourcing due out early next year. If anyone
in FRIAMland has some thoughts on the CAS implications of crowdsourcing, let
me know and I will pass the thoughts along to Jeff for possible inclusion in
his book, if he deems your thoughts of interest.


on 7/11/07 11:21 AM, Tom Johnson at tom at jtjohnson.com wrote:

> FRIAM lister Randy Burge (Albuquerque) conducted a most interesting interview
> with Alpheus Bingham <http://www.innocentive.com/about/bios.html#bingham>
> about driving institutional and intellectual change at Eli Lilly.  Check it
> out at:
> http://zero.newassignment.net/filed/innocentive_crowdsourcing_diversity
>
> (My apologies if this has already been posted.  If so, the tree fell in the
> forest and I didn't hear it.)
> What starts with the crowd ends in research and development
> Randy Burge interviews Alpheus Bingham, co-founder of Innocentive, via
> telephone on May18th
> -tj

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