Longish, but fasinating.
The gist: as play proceeds, player customized the player
agent/environment. Via network, game aquires additional content (ie
other creatures, other villages, other towns/cultures, other planets)
from the creations of other players... ultimately, a univerise of
content emerges, all generated incidentally, by players of the game)
http://video.google.com/videoplay?docid=8372603330420559198&q=spore(35 minute demo of the product--if you can spare time even for the
first 10 minutes, do it)
--
~~James
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turtlezero.com -- its turtles, all the way down!