And in the category of unintended consequences....

[McNamara, Laura A]

OH MY GOD.  I was out of town and missed these.  Not only are they
brilliant, but what a great parable on ideas taking a life of their own.
Priceless!

________________________________

From: [hidden email] [mailto:[hidden email]] On
Behalf Of Tom Johnson
Sent: Saturday, April 01, 2006 4:29 PM
To: Friam at redfish. com
Subject: [FRIAM] And in the category of unintended consequences....



-----Original Message-----
Subject: Oops

Who didn't see this coming?  The end of user-created content?  Or maybe
just better agency oversight....


Chevy's 'Make Your Own Tahoe Commercial' idea not exactly going as
planned
<http://www.autoblog.com/2006/03/31/chevys-make-your-own-tahoe-commercia
l-not-exactly-going-as-pl/>


   <http://www.chevyapprentice.com/?seo=ov> As part of a creative new ad
campaign for the new Tahoe, General Motors has teamed up with Donald
Trump's 'The Apprentice' franchise to create a website that allows
prospectives to make their own commercials online. The website allows
readers to select backgrounds, video shots, and input text in an attempt
to win prizes ranging from a Jackson Hole Getaway to a trip to the Major
League Baseball All-Star Game.

Rather predictably, however, certain surfers have been using the
spot-building website for purposes that don't exactly put Chevrolet's
newest in the best light. Unfortunately, GM's webmeisters appear to be
asleep at the wheel, as we can't imagine these derogatory ads staying up
on purpose.

*Check out these for a few examples: One
<http://www.chevyapprentice.com/view.php?country=us&uniqueid=42019b68-10
ac-1029-98eb-0013724ff5a7>    Two
<http://www.chevyapprentice.com/view.php?country=us&uniqueid=40a895fc-10
eb-1029-98eb-0013724ff5a7>   Three
<http://www.chevyapprentice.com/view.php?country=us&uniqueid=ed9acefc-11
85-1029-98eb-0013724ff5a7>    Four
<http://www.chevyapprentice.com/view.php?country=us&uniqueid=2f96c6f2-10
b5-1029-98eb-0013724ff5a7>   Five
<http://www.chevyapprentice.com/view.php?country=us&uniqueid=8cb46084-11
a4-1029-98eb-0013724ff5a7>   Six
<http://www.chevyapprentice.com/view.php?country=us&uniqueid=238ee5de-12
2b-1029-98eb-0013724ff5a7>

[Source: ChevyApprentice.com via MetaFilter
<http://www.metafilter.com/mefi/50539> ]

- tj


==============================================
J. T. Johnson
Institute for Analytic Journalism
www.analyticjournalism.com
505.577.6482(c)                                 505.473.9646(h)
http://www.jtjohnson.com               tom at jtjohnson.com

"You never change things by fighting the existing reality.
To change something, build a new model that makes the
existing model obsolete."
                                                   -- Buckminster Fuller
==============================================
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